12 SEO Best Practices to Rank Your Jobs Higher on Search Engines

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What is one SEO best practice for talent acquisition (TA) teams to get their jobs to rank better on search engine result pages effectively?

To help your talent acquisition team’s job postings rank better on search engine results pages, we asked HR, recruiting professionals, and marketing leaders for their insights. From keeping content fresh to publishing educational content online, there are several SEO best practices that you can incorporate to maximize your position online.

Here are 12 SEO best practices for TA teams:

Explain a core or specific task of a job Publish education content Write the perfect meta description Use standard job titles Don’t underestimate local SEO Keep content fresh Optimize the career page for SEO Focus on page titles Create evergreen blog posts to target applicants Use keywords to reel in talent Push jobs on high-ranking channels Post on multiple platforms, stagger and repost Explain a core or specific task of a job

There are always opportunities within niches, so if you can specifically explain a core or specific task of a job, it might increase the probability of someone searching and finding that job. Often, especially for “newer” and less defined jobs, it can be

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