6 Facebook Ad Features Every Recruiter Needs

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  6 Facebook Ad Features Every Recruiter Needs 

And other best practices for your social recruiting strategy

Paid ads are a powerful marketing tool on popular social media platforms like Facebook and Instagram. With a combined total of over 4.1B daily users that spend an average of 50 minutes across Facebook, Messenger, and Instagram, your ads have the potential to reach your audience no matter their age, location, and even their interests.

However, as most marketers know, creating a paid ad campaign is not as simple as throwing some money behind a post to increase its reach. To get your money’s worth, you need to be able to reach those that matter— your ideal candidates.

Enter Facebook Ads Manager. This is your starting point for running ads on Facebook, Instagram, and Messenger. It offers advanced targeting and requires you to properly define your campaign objectives, the audience, and select the right medium to ensure the success of the ad. Of course, there are other things to consider like does it make sense to do the ad on both Facebook and Instagram? Or when would be the best time to place an ad on Messenger instead of

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