6 Ways to Diversify Your Applicant Sourcing

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When marketing products for your business, you would never limit yourself to one channel only. You likely use paid digital marketing, traditional advertising, email, organic social media, and more in order to maximize your reach and attract as many customers as possible. So why aren’t you doing the same for your hiring efforts?

If you’re relying on just one or two channels to source applicants for your open roles, you’re missing out on an entire population of job seekers — folks who are qualified and eager to work. And as hiring becomes more difficult due to a talent shortage plus a nationwide hiring boom, missing out on large swaths of the talent pool is only going to continue to set you back from your competitors. 

And it’s not even just your traditional competitors that you’re working against. You’re vying for a small pool of talent alongside the likes of Starbucks and Amazon — big name brands that are also looking to hire fast as the economy ramps up. So you need to find creative ways to broaden your reach and stand out. Here are six applicant sourcing channels you can add to your mix right now:

Employee Referrals

If you don’t

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