9 Employer Branding Strategies to Effectively Tell Your Company Story

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What is one employer branding strategy to effectively tell your company story and attract talent to your career opportunities?

To help you better tell your company story and attract top talent, we asked HR/recruiting professionals and business leaders this question for their insights. From using your authentic voice to encouraging employee LinkedIn posts, there are several ways to attract the best talent by telling your company’s story.

Here are nine ways to tell your company story and attract the best talent: 

Ask the Right Questions Use an Authentic Voice Share Your Brand’s Unique Story Combine SEO Content With Digital PR Encourage Employee LinkedIn Posts Make Sure They Read Your Messages Infuse Company Culture Into Job Descriptions Lean Into Storytelling Tell Your Story in a Short Video Ask the Right Questions

When we first began our talent branding strategy, we were committed to creating a brand of authenticity, not one of jargon and over-the-top confessionals.

We did this by asking one question in the interview, why did you choose us? Over the course of many conversations, we were able to gain an accurate picture of how we were seen externally and used this as the bedrock of

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