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Angela Rayner Reactive Marketing Activation
Reactive marketing is one of those bold moves that can either make a brand stand out brilliantly or backfire if the timing and tone aren’t right. CV-Library are expert at this!
Louise Triance spoke with Matt Lees, Partner Marketing Manager at CV-Library, about their recent Angela Rayner campaign – a perfect example of how a job board can use topicality, humour, and sharp execution to capture attention. From the spark of an idea to execution within hours, Matt shares how they balanced creativity with sensitivity, the impact on brand visibility, and what lessons other job boards (big or small) can take away for their own marketing.
This isn’t the first time CV-Library has been responsive to news stories; but who hatched the idea for this campaign?
The initial idea came from Lee Biggins, our Founder, who always closely follows the news agenda and provides us with the platform to move as quickly as possible. As with all reactive campaigns, once the seed was planted, it was very much a team effort, and we were able to bring the campaign to life
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