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Frontline workers make up the vast majority of the American workforce, but many still fall through the cracks when it comes to HR strategy, according to a new analysis by the Josh Bersin Company, which explores the value of “frontline-first” organizations that strategically invest in recruiting, development, scheduling and pay specifically for frontline workers.
“The frontline has become a true strategic asset, and overlooking its needs will increasingly amount to a competitive disadvantage,” says Kathi Enderes, global industry analyst and senior vice president of research.
Frontline workers: a booming, struggling population
About 70% of the global workforce is made up of frontline workers, yet their prevalence often doesn’t equate to more investment from employers, according to the Bersin research.
Recent UKG research found that three-quarters of frontline workers surveyed report burnout, and more than half say their organization treats them “like a number, not a person.” Majorities are working long hours, doing more work for the same pay and report not having the time to enjoy their lives. Nearly half say the stress has them headed for the door.
The impacts are also borne out in business outcomes: The Bersin report highlights that frontline industries, including healthcare and hospitality, have
