A Multichannel Approach to Effective Candidate Communication

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Modern recruitment requires a multichannel communication strategy combining email, text, and video platforms to meet candidates’ expectations for instant, personalized updates throughout the hiring process.

 

Key Takeaways Job seekers want continuous communication throughout the hiring process, so a multichannel strategy is essential for maintaining engagement. Modern candidates expect instant responses across multiple platforms, with 80% saying frequent status updates would improve their hiring experience. Traditional siloed communication channels no longer suffice. An integrated approach using email, text, and video platforms is essential for successful recruitment.

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