Addressing Employee Health and Safety Through Your Employer Brand

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As businesses across industries adjust to the latest CDC guidelines, as well as state and local requirements related to the COVID-19 pandemic, keeping both customers and employees safe is now more important than ever before.

In addition to sharing the latest changes to your day-to-day business operations with your current employees and through any customer communications, it should also be a top priority to leverage your employer brand to let prospective job applicants know what your organization is doing to promote health and safety. In this blog post, we’ve outlined some key steps you can take to update your employer brand and run a streamlined hiring process with limited direct contact. 

Update your job descriptions and career site

Given the uncertainties surrounding the pandemic, your team needs to ensure that both your employees and prospective candidates feel safe about coming to work. 

Beyond any concerns your current employees may have, some job seekers might be hesitant to work in certain industries for fear of exposure to the virus. You can help ease these concerns by addressing your commitment to employee and safety through your employer brand – in your job descriptions and on your career site.

Some items you can

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