Adzuna, the global job search engine, today announced the acquisition of Seiza, a market leader in social media recruitment advertising.

Founded in 2010, Seiza has transformed the way employers connect with jobseekers by leveraging the power of social media recruiting. Alarmingly, while nearly 80% of companies already struggle to find talent with the right skill sets, the frontline sector faces an additional challenge of high turnover rates, with 50% of hourly workers resigning in the first 120 days – underscoring the critical need for more effective recruitment solutions.

Through highly targeted campaigns on social media platforms including Facebook, Instagram, Snapchat, and TikTok, Seiza engages and converts over four billion passive candidates worldwide, of which 80% are typically unreachable through traditional job boards. To help employers hire smarter and faster, Seiza’s recruitment platform streamlines high-volume hiring by automating essential recruitment tasks and offering seamless applicant tracking systems (ATS) integration, resulting in a 65% reduction in time-to-fill and a 50% decrease in candidate processing.

The acquisition fits Adzuna’s mission to use the power of technology to help people find better and more fulfilling jobs, while strengthening its presence in North America and Europe. Together with Seiza, Adzuna will be the world’s first job matching platform to offer a one-stop shop for full funnel recruitment advertising, offering jobseekers access to every job in one place, and presenting employers with access to a talent pool of over four billion that includes both active jobseekers and passive candidates.

Doug Monro, CEO and co-founder of Adzuna comments, “We are delighted to add Seiza to the Adzuna group. The company has raised over $20 million in venture capital funding to build their platform and established a loyal client base of over 400 enterprise clients. Social media is becoming a key component in recruitment advertising, with nearly 80% of jobseekers turning to platforms like Facebook and Tiktok for their job search. Through Seiza’s innovation, we unlock a massive audience of over four billion social media users worldwide, empowering employers to connect and engage with this untapped talent pool. Together, we aim to revolutionise the recruitment advertising industry and lead it forward, offering a one-stop solution to help jobseekers find better, more fulfilling jobs and businesses and employers hire smarter and win the talent war.”

Camille Cosnefroy, CEO of Seiza and Vice President of Social at Adzuna, comments, “Businesses across the world face a dire need for frontline workers, with the talent gap projected to cost a staggering $8.5 trillion in lost annual revenue by 2030. At Seiza, our mission has been to simplify and accelerate high-volume hiring for companies and recruiters. Joining forces with Adzuna enables us to bring our vision to life at a much larger scale. We firmly believe that Adzuna’s expertise, as well as its strong presence in the world, will help us grow our solution globally. We look forward to the future of Seiza as part of Adzuna.”