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Despite current global economic uncertainty, geopolitical disruption and slowed hiring, competition for critical talent remains fierce. Research by the Institute for Corporate Productivity (i4cp) shows that traditional compensation-centric employee value propositions are inadequate in today’s environment.
High-performance organizations differentiate themselves by continuously examining their EVP, incorporating elements that serve not only to attract candidates but also to retain top performers. These individuals expect an evolving employment experience that aligns with their life stage and career aspirations.
i4cp’s research highlights that one of the most important aspects of any EVP is its dynamic nature—evolving in real time to meet the changing needs of both the organization and the talent it seeks to attract and retain.
In this context, AI presents both a unique opportunity and a challenge.
Years of quantitative and qualitative research reveal that employees continue to prioritize flexibility, purpose-driven work, competitive and transparent compensation, and meaningful growth opportunities. Providing the tools and technology that enable workers to perform at their best is essential, meaning that today’s candidates are likely to evaluate prospective employers based on their AI adoption and maturity.
See also: UKG’s people leader: Employee value prop is the key to strong retention
Many organizations are moving slowly
