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Appcast’s new solution, Appcast Brand Ads, engages and nurtures talent on social media platforms and proves the “halo effect” of brand advertising on recruitment marketing outcomes
Appcast, the leading recruitment marketing platform powered by programmatic, today announced the launch of Appcast Brand Ads, the recruiting industry’s first brand marketing solution that tracks to the hire. This innovative solution enables employers to engage people on social channels where they spend vast amounts of time. By bringing Appcast’s programmatic technology to social media channels, Appcast Brand Ads allows employers to scale and optimize recruitment campaigns while tracking performance from impression to hire.
“Appcast’s data proves that brand awareness campaigns impact outcomes across recruitment advertising – whether it be on job boards, search engines, or social platforms,” said Appcast CEO Matt Molinari. “This means that employers can not only better prove the ROI of their investment in social media advertising – but that investment can have a measurable impact on their hiring funnel.”
Appcast Brand Ads automatically engages leads through relevant text and email remarketing until they apply, capturing interested job seekers on popular social media platforms like Facebook, Instagram, and TikTok. This approach drives more applicants from social media, and across all
