Recruitment marketing has never been as simple as 1, 2, 3… post. Finding the perfect candidate is a mix of strategy, image, perseverance, and frankly, a bit of luck! Searching for the right candidate can take some time, but the right candidate is searching for you right back! While there’s no single, short and sweet secret to securing the best candidate, getting the right candidate to actually see your job is a good start. Since 70% of job seekers start their search on Google, integrating search into your recruitment strategy will help you widen your funnel and find the best candidates. How can you do so?
Not All Candidates are Active Equally
In a tight labor market, becoming top of mind for candidates is now a priority. One way to do so? Get your jobs in front of them early in their search. Before a candidate goes full-on searching, they often test the waters with a quick Google search. If their “jobs near me” search lists your position, your company and job will become top of mind for this new candidate: the mid-funnel job seeker.
When used with programmatic job advertising, search can expand the