Given the current applicant market, there are more open roles than available talent to fill them, making hiring challenging for employers across industries. In addition to this, employers today face added hiring challenges keeping up with ever-changing search and job board algorithms. As search algorithms and job board posting policies continue to evolve, your team needs to be strategic about your career site content — or risk losing prospective applicants to other opportunities.
It’s critical for your organization to have a compelling, search-optimized career site in order to reach top job seekers where they’re searching for open roles. More than 70 percent of job searches begin on Google, so if your career site isn’t ranking in search results, you’ll miss out on a significant portion of the talent pool.
Hireology data found that 85 percent of applicants that apply via career sites are considered quality and result in 30 percent of overall hires — more than any other applicant channel. Your career site should excite prospective applicants about the possibility of joining your team. Below, we’ve outlined some best practices to ensure your career site reaches job seekers and encourages them to apply to your open roles. And for more