Career Site Essentials: How UScellular Connects with Top Talent UScellular recently overhauled its career site, putting candidate experience front and center by adding user-generated content, personalization, AI, and analytics to reach its goal of forging connections with candidates. Eric Clemons, Sr. Manager, Employment Brand Strategies, oversaw the project and shared his story on the May 27 episode of Talent Experience Live.
As online consumers, we’ve come to expect things like personalization, customized content and easy, seamless interactions that allow us to find what we’re looking for faster and take immediate action.
Think of Amazon, Netflix, and Spotify — their services for us, according to our unique preferences, keep us coming back for more shopping, movies, and music. This is what we’ve all come to expect when visiting a website — and career sites are no exception.
Job seekers expect the same consumer-like experiences that have been normalized by popular consumer brands, but too many organizations are failing to deliver. Employers must optimize their career site and candidate experience to attract top talent, and then engage those candidates with a compelling, personalized experience.
So where can your company begin?
Get the details behind UScellular’s newly refreshed career site, including