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Company culture means more than just setting up a ping pong table in an open-concept office space. Company culture represents how your business works, and it can actually have a big impact on business outcomes.
“I used to believe that culture was ‘soft,’ and had little bearing on our bottom line. What I believe today is that our culture has everything to do with our bottom line, now and into the future,” said Vern Dosch, CEO at National Information Solutions Cooperative (NISC).
And he’s right. Company culture isn’t some nebulous idea invented by wellness industry entrepreneurs to sell books and seminars to CEOs.
Aligning your core values with your business strategy helps define your brand, both internally and externally. It also helps attract top talent and enhance employee engagement in a way that yields tangible results in terms of productivity and profitability.
What is company culture?
Company culture refers to a company’s core values, which are reflected in the attitudes, behaviors, and practices of its employees and the organization as a whole. Think of company culture as the heart of your organization, both physically and metaphorically; it signifies the qualities that your company values, and it affects every part of
