Datapeople announces $8M in raised capital as it works to make recruiting more equitable

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This morning Datapeople, a startup that sells software designed to make recruiting more equitable, announced that it has raised $8 million across two funding events, including a $5 million round in mid-2020.

The company, which counts Uncork Capital, NextView Ventures and First Round Capital as backers, does two things. Its initial product, what Datapeople calls “Language Analytics,” scans job postings, offering suggested edits to customers to help them attract a more diverse group of applicants.

And, coming shortly, Datapeople is rolling out what it calls “Recruiting Analytics,” a service that provides a high-level view of a company’s aggregate recruiting efforts. The recruiting side of its software service will keep tabs on diversity data such as the pace at which a company’s job posting attracts women against related jobs’ own performance, among other bits of data-focused reporting.

Per a release that TechCrunch viewed ahead of publication, Datapeople’s view isn’t that there aren’t products in the market that provide charts of how a company’s recruiting process may be performing at a surface level. Instead its view is when it comes to asking more complex questions about the treatment of different groups of people, current solutions fall short. That’s the space it intends

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