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| In the ever-evolving landscape of recruitment technology, a new player has emerged to address the unique challenges faced by the construction industry. Propel People, an AI-powered Applicant Tracking System (ATS), has been purpose-built to help HR teams in the construction sector hire skilled trades people faster and more efficiently. This innovative platform, developed by 1848 Ventures, a venture studio, aims to level the playing field for small to medium-sized businesses in an industry grappling with a significant workforce shortage. The origin of Propel People stems from a deep understanding of the construction industry’s pain points. Dan Ringan, a representative from the company, explains that after extensive research and conversations with industry professionals, it became clear that labor shortage was one of the most pressing challenges. Small to medium-sized businesses, in particular, were struggling to compete with larger players in attracting and retaining talent. This realization led to the development of Propel People, a tool designed to help these businesses hire faster, find better candidates, and ultimately grow their companies. At its core, Propel People is an ATS that leverages artificial intelligence to streamline the hiring process. The platform offers a range of features tailored specifically to the construction industry’s needs. Let’s dive into some of the key functionalities that make Propel People stand out: 1. Job Creation and DistributionThe platform allows users to create job postings with ease. While the basic information input is similar to traditional ATS systems, Propel People emphasizes the importance of detailed job descriptions and requirements. This information is crucial as it feeds into the AI-powered resume scoring system, which assesses how well a candidate’s skills match the job requirements.In terms of job distribution, Propel People offers integration with various job boards, including Google Jobs. The company is also working on partnerships with Indeed and Zip Recruiter, as well as construction-specific job boards like Road Techs and I Hire Construction. This multi-channel approach aims to cast a wider net and attract a diverse pool of candidates. 2. Custom QR Codes and Text-to-ApplyUnderstanding that construction workers are often on job sites and may not have easy access to computers, Propel People has introduced innovative application methods. Each job posting comes with a custom QR code and a text-to-apply code. These can be shared on social media, business cards, or even posted at local establishments, allowing potential candidates to quickly and easily apply using their smartphones. 3. AI-Powered Resume ScoringOne of the standout features of Propel People is its AI-powered resume scoring system. This technology goes beyond simple keyword matching, instead using semantic matching to assess how closely a candidate’s skills align with the job requirements. The AI model has been trained on construction-specific data, including resumes, articles, and white papers, to ensure it understands the nuances of the industry’s language and skill sets.This feature is particularly valuable in the current job market, where top talent often gets hired within days rather than weeks. By quickly identifying the most promising candidates, Propel People helps employers reach out to potential hires faster, increasing their chances of securing top talent. 4. Streamlined Application ProcessRecognizing that traditional online applications might not suit all candidates in the construction industry, Propel People offers multiple application methods. In addition to the standard online form, the platform has introduced an SMS-based application process. This allows candidates to complete their entire application via text message, using features like talk-to-text to describe their skills and experience easily. 5. Automated Pre-ScreeningTo further streamline the hiring process, Propel People includes an automated pre-screening feature. Once a candidate is moved to the pre-screen stage, the system automatically sends out a series of customizable questions via text message. This allows employers to gather additional information quickly, helping them make informed decisions about which candidates to move forward to the interview stage. 6. Customizable WorkflowWhile Propel People offers a default workflow to get users started quickly, the platform is designed with flexibility in mind. Employers can customize various aspects of the hiring process, including pre-screening questions and disqualification emails, to suit their specific needs. 7. Integrated Careers PagePropel People provides users with a customizable careers page that seamlessly integrates with their existing website. This page displays all active job postings and allows candidates to apply directly through an online form or via the text-to-apply feature.The pricing structure for Propel People is designed to be accessible for small to medium-sized businesses. The entry-level package, priced at $99 per month per user, allows for two active jobs at a time and is ideal for smaller companies or those wanting to test the platform. For businesses with more extensive hiring needs, the growth package is available at $399 per month per user, offering unlimited job postings and applicants. What sets Propel People apart is not just its feature set, but its commitment to evolving based on user feedback. As a startup, the company is eager to hear from its customers about desired features and improvements. This customer-driven approach ensures that the platform will continue to develop in ways that best serve the construction industry’s unique needs.In conclusion, Propel People represents a significant step forward in recruitment technology for the construction industry. By addressing the specific challenges faced by small to medium-sized businesses in this sector, the platform aims to level the playing field and help these companies compete for top talent. With its AI-powered features, mobile-friendly application process, and industry-specific focus, Propel People is poised to make a substantial impact on how construction companies approach hiring in the digital age. |
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