COVID-19 has gripped the world and changed so many aspects of everyday life. People’s personal lives have changed, and this has also affected business cultures across the globe. Working from home has become a social norm, and the daily commute to the office has become more about grabbing your coffee from the comfort of your kitchen to start your workday in the home office.
In this time of uncertainty, and the rapid transition towards remote working, your company’s employer brand matters more than ever. Potential candidates are looking for companies with greater digital transparency and a visually collaborative digital culture. Your online presence matters more than ever, simply because this is the way that everyone is connecting with the outside world.
This is where your employer brand needs to shine. How you promote your company and your reputation in the market affects the talent you attract to your business. With the impact of the COVID-19 crisis, right now, it is vital that your company’s online presence is the strongest it has ever been.
“The employer brand is a sum of benefits associated with a job and an employer” – Ambler and Barrow