ESG as a workforce strategy: post-COVID attraction and retention

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One solution may be in developing ESG as a workforce strategy – that is, incorporating Environmental, Social, and Governance issues into your brand identity with talent attraction and retention being a benefit.

Let’s start with why: The workforce was not immune to the migration patterns of the pandemic. Affording everyone the time to re-examine anything, from a life’s purpose to a day-to-day routine, the lockdown was a time of mass decision-making.

The ‘Great Resignation’ then earned its name as professionals across all industries shed their pre-pandemic roles. Increased turnover became one of an employer’s many costs. But in a normal economy, one worker’s loss would be another worker’s gain – roles would fill about as quickly as they’re given up. Now, employers have made it clear: there’s a disconnect between the post-COVID candidate and the roles at hand.

A look at the numbers

Talent and employers are passing each other like two ships in the night. This past March, US employers added a seasonally adjusted 916,000 jobs, and the unemployment rate reached a new pandemic low of 6%. Still, recruitment campaigns are flopping, candidates are in short supply, and professionals continue to change paths across virtually all sectors.

Conversely, LinkedIn

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