Excite the Millions of New Job Seekers About Joining Your Team

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Note: This post originally appeared on Inc.com, where Hireology co-founder and CEO Adam Robinson is a regular contributor.

Many of the headlines surrounding the Covid-19 outbreak and its impact on the job market are daunting. Prior to the pandemic, unemployment was at a 50-year low of 3.5 percent, making it highly competitive for employers to attract and hire qualified talent. As of the April jobs report from the Bureau of Labor Statistics, unemployment jumped to 14.7 percent, but dropped slightly to 13.3 percent in May.

Given the spike in unemployment, millions of job seekers are now in the market for new roles, presenting a great opportunity for employers to hire motivated employees.

Whether your team is actively hiring or has plans to hire in the near future, now is a better time than ever to excite eager job seekers — many of whom might not have previously considered joining your team or working in your specific industry — about the opportunities your open roles present. Below, I’ve outlined ways for your team to secure top talent from this new wave of job seekers.

1. Focus on your employer brand.

Despite the rise in unemployment, it’s still critical to sell

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