Five Employer Branding Strategies For Healthcare Candidate Awareness

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The escalating demands of the global pandemic — over the last year and presently, as we close out 2021 — have created a competitive labor market, with special qualifications in such high demand and companies fighting to find people to fill their positions. With a shortage of nurses and other healthcare staff, hospitals struggle to keep pace with COVID infection cases, creating concern about providing compromised care. According to the American Hospital Association, the U.S. “needs more than 200,000 new registered nurses (RNs) each year to meet increasing health care needs and to replace nurses entering retirement.” 

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