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CEOs are betting big on AI returns: 85% expect positive ROI from AI efficiency investments by 2027, while 77% anticipate gains from AI growth initiatives. IBM also found that 61% of CEOs are actively adopting or preparing to scale AI agents across their businesses.
But the tools are only one piece of the puzzle. As Kim Morick, IBM’s global HR technology offering leader, points out, many companies are still approaching AI adoption too narrowly.
The speed at which artificial intelligence is changing work is accelerating, and many organizations are feeling the pressure to adapt by creating new AI roles fast. According to IBM’s 2025 CEO Study, 54% of CEOs say their organizations are now hiring for AI-related roles that didn’t exist a year ago.
What are misconceptions about AI in the workforce?
“One of the biggest misconceptions I’m seeing is that companies think bringing AI into their workforce starts and ends with adopting new tools,” says Morick. “They assume selecting the right platforms is enough, without fully addressing how work, roles and skills need to evolve alongside the technology.”
Companies navigating this shift effectively are taking a broader, people-focused approach, according to Morick. They’re not just integrating tools—they’re investing in
