How Sales Teams Can Successfully Navigate Today’s Environment

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Few businesses were prepared for the disruption that COVID-19 brought. And now, as we attempt to find a safe and sustainable cruising altitude amid the easing turbulence caused by the pandemic, many companies have acknowledged that their old ways of planning lack the speed and agility to anticipate and respond to swings in sales and demand. They’re finding the answer in modern planning—and the digital transformation it requires.

Even prior to the pandemic, businesses were moving from static, manual processes based on spreadsheets and legacy planning systems to nimble, cloud-based planning environments that help organizations operate with agility. The shift occurred as forward-focused leaders began seeking out ways to automate finance and operational planning. In fact, out of 225 CFOs surveyed for the Workday 2020 CFO Indicator Survey, 54% said they implemented some kind of digital transformation. Of those, 70% say they’re now better able to respond quickly to change.

Fewer functions have been as heavily and immediately impacted by pandemic disruptions as sales. With old market assumptions proving no longer reliable, sales operations managers now require more frequent budget and plan assessments and faster course-corrections, amplifying the need for working with real-time data. By automating previously manual tasks

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