How the C-Suite Shaped the PGA European Tour’s Digital Drive

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During the pandemic, businesses from all sectors were forced to accelerate digital programmes and find new ways of working. For leaders at the PGA European Tour, bringing back golf safely while supporting a complex business model was a significant challenge.

The organisation’s Claire Giacometto, chief financial officer Michael Cole, chief technology officer; and Fran Merrylees, chief people officer; talk about finance, IT, and HR transformation against the backdrop of a global pandemic.

Overcoming Complexity and Driving Innovation Key to the Tour

Complexity in modern business is not unusual, so it’s hardly surprising that, as a professional sport, golf has its own unique set of management challenges. Add to the mix a global pandemic, and it’s clear that disruption is—pun fully intended—par for the course. For the PGA European Tour’s C-suite, the last 18 months have been both an opportunity to push through crucial digital initiatives and also rethink how technology should help the business overcome complexity.

From a finance perspective, CFO Claire Giacometto understands the importance of reducing complexity to ensure players and staff can be paid on time and that finance processes are as frictionless as possible.

“We’re small but we’re quite a complex organisation,

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