How to use social media in recruiting

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Recruitment is one of those industries which, in terms of processes, hasn’t changed much over the years. The core principles have remained pretty much the same since people first started hiring. However, as it currently stands, with so many opportunities on the market, the emphasis falls heavily upon employers (and their recruiters) to make their organization an appealing place to work for both prospective and existing employees.

Regardless of the recruitment vertical, when it comes to making the right hire, social media plays an increasingly important role in sourcing the best candidates. As digital natives, who have grown up with social media, continue to trickle into the talent pool, social media recruitment is fast-becoming an essential tool for attracting the best talent.

We spoke to Steve Gipson, Sales Manager at Recruiters Websites, about making the best use of social media in recruitment.

Why use social media recruitment?

In today’s war for talent, an employer’s social media presence is no less than an expectation for prospective employees, with 56% of candidates actively seeking jobs on social professional networks like LinkedIn. On the flip side, nearly 60% of North American recruitment firm employees believe social media is the best source for candidates.

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