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Indeed is making sweeping changes to how companies advertise on their platform. Starting June 1, 2023, Indeed will implement a minimum budget requirement for each position posted on their platform in order to maintain healthy application volumes for job and campaign performance.
In the past, companies were able to set any desired budget for a job or campaign, based on their marketing needs. For example, prior to this change, some companies would use low budgets and high job volumes to purchase traffic at a very low cost per click. With these changes, companies will need to meet the new Indeed healthy budget requirements when posting on the platform.
Planning to use Indeed in the future? It’s essential for companies and talent acquisition teams to understand this transition, the reason for it, and how these changes can impact a company’s media spending moving forward.