Mars’ Secret To A Sweeter Candidate Experience
On the surface, your career site looks sweet. Authentic messaging? Check. Engaging content and video? Check. Personalized job recommendations, chatbot, hiring events? Check, check, check.
So why are you still experiencing high candidate drop off and a low ratio of completed job applications to job views? Most likely, it comes down to a critical yet often overlooked element — an inconvenient apply process that stops otherwise eager job seekers dead in their tracks.
But with the right tech, TA teams can do something about this unsavory experience, says Josh Ayala, Global Process Manager of Talent Acquisition at Mars, the world’s leading manufacturer of chocolate and fan favorite confections.
Ayala shared the secret to what’s driving more conversions and powering better performance than ever for the Mars career site during Phenom’s IAMHR virtual conference. Find out what Mars and other Talent Experience Management (TXM) customers are using to sweeten their candidate experiences from “hi” to “apply” and beyond.
Treating Candidates To A Seamless Experience
As the parent company of top candy brands and pocketbook staples like Extra, Altoids, and Lifesavers, Mars understands that job seekers expect a certain experience when perusing