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Media planning in recruitment marketing is about getting the right message in front of the right candidate at the right time. It is a strategic process of selecting and optimizing media channels to advertise job openings, helping employers reach qualified candidates through targeted platform selection and budget allocation.
Key Takeaways Employers globally face challenges filling vacancies, making strategic media planning crucial for recruitment marketing success. Effective media planning combines talent acquisition expertise with digital advertising concepts to optimize channel selection and budget allocation. Data-driven decision-making through performance tracking and metrics analysis is foundational to successful recruitment marketing media plan.
