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AI is critical to the solutions Sutherland, an international business transformation services firm, offers its clients—and just as core to the experience it’s providing employees, says Chief People Officer Eric Tinch.
AI integration isn’t as simple as flipping a switch, says Tinch, who oversees people operations for the nearly 40-year-old organization that employs more than 40,000 people around the globe. Sutherland has involved stakeholders across the organization to design a comprehensive framework for AI integration, prioritizing ethical considerations, formal AI fluency programs and the ability for HR to continue to deliver the “human touch.”
Tinch, who joined Sutherland in 2021, shared with HR Executive the challenges and wins Sutherland has seen along its AI integration journey and what HR should focus on for success in 2026.
HR Executive: As Sutherland began formulating its AI integration strategies, what were some of the most critical HR considerations?
Tinch: One of the toughest challenges for us from the onset was ensuring we did not lose the humanistic aspect when it comes to interacting with candidates or anyone else outside of our organization. As most people have seen, there is a notion that AI can make things seem a little fake, a little disingenuous,
