Recruiting on TikTok: Does it work?

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We tried TikTok ads so you don’t have to–  and have the results to show if recruiting on TikTok actually works!

(Getty images)

 

That TikTok has a massive global reach is no longer news. The latest data reports that every second, 8 new users join the world of TikTok. The Chinese social platform giant currently boasts over a billion users and remains the number one most downloaded app of 2022. It is fast becoming the go-to source for infotainment.

 

At Talkpush, we decided to take things further to discover if recruiters can take advantage of TikTok’s impressive database of users while sourcing for talents. Can companies tap into TikTok’s global reach to scale their volume hiring efforts?

 

We put it to the test. In this article, I will show you how we went about putting up a TikTok ad campaign to source talents and the results to discover if recruiting on TikTok works.

 

But wait, aren’t most of TikTok’s user base teenagers? It turns out they’re not. Contrary to popular belief, the app is becoming popular among adults too. In the first quarter of 2021, 60% of TikTok users are between the ages of 20 and

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