Recruitment Marketing Trends for 2024

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Key Takeaways:
Despite cooling job markets, a significant supply and demand gap persists, making recruiting for high-demand positions challenging. Authentically showcasing the employer brand is essential for attracting and retaining quality talent.  Candidates care about how their potential employers approach mission, values, diversity, and employee wellbeing. Diversifying recruitment sources, including Google Job Ads, Bing Ads, TikTok, and hiring events, is crucial for reaching a wider pool of candidates.

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