Senior Living Is Experiencing a Staffing Crisis: How Real-Time Job Market Data Can Help Solve It

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The senior living industry has been dealing with a staffing shortage for decades. It’s often framed as a complex matter, but the reason is often fairly simple: employees can go to McDonald’s or Starbucks, work easier jobs, and receive the same (and sometimes higher) pay.

But that explanation doesn’t reduce the severity of this issue. As Baby Boomers prepare to enter senior living en masse, senior living leaders must contend with this boom as well as the limited supply of talent.

It’s, in a word, a crisis.

It’s one that Jonathan Woodrow, CEO of LivingPath – a provider of senior housing market data analytics – knows well. That’s why he taps our data to provide job listings, hiring and even wage data to senior living owners, operators, and community leaders.

We spoke with Jonathan to understand the severity of the senior living staffing shortage and how people can use real-time job market data to tackle it.

Background: High Labor Costs and Low Staffing Levels Threaten Senior Living Survival

Today, operators frequently use agency labor and excess overtime to meet their staffing needs.

These duct-tape solutions often bloat labor costs. (In the rare exceptions they don’t, like in certain California markets,

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