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Creating a marketing funnel may sound complicated, but it’s easier than you think. By following a step-by-step process, you can design a funnel that attracts and nurtures leads, ultimately delivering warm, qualified prospects to your sales team.
Let’s start with the foundation: Steps 1–4 of building your funnel.
Step 1: Create an Ideal Client Profile
The first step is understanding exactly who you’re trying to reach. Your Ideal Client Profile (ICP) ensures your funnel is laser-focused on the right prospects.
Ask yourself:
- What industries do you want to target?
- What’s the size of the companies you’d like to work with?
- Who are the decision-makers? (e.g., HR managers, hiring managers, CFOs.)
- What pain points do they need help solving?
By getting specific, you’ll create a funnel that speaks directly to your ideal clients’ needs and challenges.
Step 2: Map the Buying Process
Next, map out how your prospects make decisions. Think about the journey they take from awareness to purchase.
Key questions to answer:
- How do they learn about staffing solutions?
- What steps do they go through to evaluate providers?
- Who is involved in the decision-making process?
Understanding this process helps you pinpoint where marketing can support sales and ensures your funnel aligns with how prospects buy.
Step 3: Profile the Decision-Makers
In staffing, there’s rarely a single decision-maker. You’ll often deal with multiple stakeholders, each with unique priorities.
For example:
- An HR manager may focus on reducing turnover.
- A CFO may be concerned with cutting labor costs.
- A hiring manager may need help filling roles quickly.
Your funnel should address the specific concerns of each audience to keep everyone engaged.
Step 4: Identify Your Sales Channels
Finally, think about how you’ll reach your ideal prospects. Different channels work better at different stages of the funnel.
For example:
- Top of the funnel: Blogs, social media posts, and email campaigns.
- Middle of the funnel: Webinars, case studies, and personalized follow-ups.
- Bottom of the funnel: Direct outreach via phone, email, or video calls.
Focus on the channels that your prospects prefer and make sure they’re aligned with your funnel strategy.
Blogging. SEO. PPC ads. Reputation Management.
Let us help you drive more results with your digital marketing.
Build Your Funnel With Us!
Stick around – in Part 5, we’ll keep going on the steps to create the perfect funnel.
Looking for help creating your funnel? Haley Marketing can guide you through every step of the process. Download the full eBook here, and contact our team to get help with your marketing.
The post Skyrocket Your Staffing Sales [Part 4]: Creating Your Marketing Funnel appeared first on Haley Marketing Group.
