Sustainability as a talent tool? Make it genuine, these CHROs say

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The national discourse on environmental issues is both changing and conflicting: The political landscape ushered in by the new Trump administration deemphasized investment in and attention to environmental issues; yet, the effects of climate change continue to pick up pace. This ongoing uncertainty is thrusting some employers into the spotlight as potential drivers of sustainability success.

It’s an investment most employees want to see: In 2023, Deloitte found that nearly 70% of U.S. employees want their organizations to back sustainability efforts, a figure that’s even higher among younger workers. Nearly half said an organization’s investment—or lack of—in sustainability would factor into their decision to accept a job at that organization.

For companies looking to deepen their sustainability work—and potentially capture talent wins from it—what does HR need to focus on?

Sustainability and talent success: 3 critical lessons

HR executives at three leading organizations—jewelry maker Pandora, furniture retailer IKEA and Bloom Energy, a manufacturer of on-site power generators—about how their work to advance sustainability is contributing to long-term talent success.

Ensure it’s authentic

Sustainability is a core tenet of Pandora’s business strategy, says Chief HR Officer Byron Clayton. The company’s tangible goals—and accomplishments—bear that out: Last year, the organization beat its

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