The Employee Value Proposition (EVP) and Employer Brand: Essential Elements in Recruitment Marketing

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Key Takeaways: Effective recruitment marketing hinges on the harmonious relationship between the employee value proposition (EVP) and the employer brand. The terms “EVP” and “employer brand” are often used interchangeably, but there is a significant distinction between them.  Companies with a strong EVP have the potential to attract up to 20% more candidates. Seventy-two percent of recruiting leaders believe that the employer brand significantly impacts hiring. In communicating the EVP and employer brand, it’s essential to have an employee-centered approach.

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