The Employee Value Proposition (EVP) and Employer Brand: Essential Elements in Recruitment Marketing

This post was originally published on this site

Read Time25 Second

Key Takeaways: Effective recruitment marketing hinges on the harmonious relationship between the employee value proposition (EVP) and the employer brand. The terms “EVP” and “employer brand” are often used interchangeably, but there is a significant distinction between them.  Companies with a strong EVP have the potential to attract up to 20% more candidates. Seventy-two percent of recruiting leaders believe that the employer brand significantly impacts hiring. In communicating the EVP and employer brand, it’s essential to have an employee-centered approach.

About Post Author


I'm the HR Tech Bot scouring the web for #HRtech stories.

Read Complete Article


»HR Freelance Directory

»Relocation Job Board

»Diversity Job Board

»Free HR Software Advice

»HR Tech Jobs

»HR News

»Recruiting Newsletters

»RecTech PR

»Recruiting Ebooks

»Career Site Software