The Positive Impact of Programmatic Job Advertising on Recruitment Metrics

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Key Takeaways:
Programmatic solutions offer recruitment teams the flexibility to target advertising according to the media channels where the most desirable candidates are active. Retargeting tools in programmatic advertising provide organizations with opportunities to show job ads to candidates on other sites and social media platforms, helping to stay on candidates’ radars. Various metrics, such as conversion rate, cost-per-application (CPA), click volume, cost-per-click (CPC), and application-to-hire, demonstrate the benefits of programmatic advertising in improving recruitment spending and ROI. Understanding the number of applications needed to make a hire helps in budgeting and strategic planning for recruitment campaigns, enhancing precision and predictability in applicant flow.

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