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For decades, the unwritten rule of the job marketplace was simple: Employers pay, job seekers search for free. Platforms like Indeed and Monster built empires on this model, charging companies for job postings and visibility. But in today’s hyper-competitive and tech-driven market, that line is blurring.
A growing trend is reshaping the industry: the rise of the “freemium” job seeker.
Marketplaces are increasingly finding that while candidates won’t pay for jobs—which they view as a free commodity—they are more than willing to pay for a competitive advantage. This shift is becoming more acceptable precisely because the value proposition is changing.
