Let’s talk about benefits. Google employees boast about receiving in-house massages, while those from Twitter enjoy on-site acupuncture and improv classes. But you need not have benefits of that caliber to attract candidates – you probably already offer ones that highlight how amazing it is to work at your company.
More than half of job seekers responding to a Glassdoor survey in 2016 indicated that they take benefits into strong consideration when weighing a job offer. The same survey found that 80% of employees would choose additional benefits over a pay increase
We dug deep on how benefits impact candidate attraction by analyzing 7.6 million job ads. Turns out, if you already discuss benefits in yours, you’re one step ahead of the competition. Only 52% of the job ads in our study included benefits.
How Can You Further Fine-Tune Your Postings?
Appcast Research found that the benefit heavyweights – those that are associated with higher apply rates – were regular incremental bonus, pet insurance, health insurance, stock options/employee stock purchase plan, and 401(k). If the job for which you’re advertising offers any of these, it is a good idea to highlight these benefits.
Research also found that it is