Thriving in a Changing World: Lessons From Tech and Media Leaders

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“Roller coaster” would be an understated way to describe recent months for technology and media companies. With disruption a constant, leaders in these industries are looking for the best ways to evolve to ensure present stability and future success. With these goals in mind, how are they approaching their day-to-day operations? Their approach could be summed up in the title of the tech and media industry keynote at Workday Rising in Orlando: “Adapt, Innovate, and Thrive.”

In the words of Deep Kular, managing director at Accenture, who kicked off the keynote, “It’s a tech and media economy,” with tech companies making up a large part of the Global 2000 (the world’s largest companies). Adapting and innovating at speed were nonnegotiables the last few years, as the COVID-19 pandemic accelerated much of the innovation already in progress. Content is king, and creators are finding ways to thrive by monetizing their expertise or entertainment. Employee engagement is key, with remote and hybrid working models now the norm instead of the exception. Mergers and acquisitions (M&As) that once seemed impossible are now possible, and supply chain challenges and economic uncertainty play a supporting role in this ongoing story, making effectively adapting to change

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