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TikTok’s U.S. shutdown impacts recruitment marketing strategies, prompting organizations to diversify their social media presence across platforms like YouTube, Instagram Reels, Facebook Stories, and Reddit to maintain candidate reach.
Key Takeaways
TikTok’s imminent shutdown affects 170 million U.S. users and an estimated $20 billion in revenue, forcing recruiters to rethink their social media strategies. Platform diversification is crucial for recruitment marketing success, and YouTube, Instagram Reels, Facebook Stories, and Reddit are viable alternatives. Organizations should maintain flexible strategies that quickly adapt to changes in the social media landscape.
