Use Benchmark Data to Make Better Recruitment Marketing Decisions

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The Appcast 2021 Recruitment Marketing Benchmark Report is hot off the presses. As always, our team of data geeks enjoyed conducting research and looking for the stories behind the numbers. The lesson, nearly every year, is that a hypothesis only goes so far; data shows whether a theory is correct, while revealing other insight.

This, in a nutshell, is why we take the time to put this report together.

We also strive to understand how world and national events impact the employment marketplace, and what it all means to recruiting. Data helps us do that.

In the year 2020

Needless to say, 2020 was a year like no other. And yet, while there were some major marketplace shifts clearly related to COVD-19 – furloughs and layoffs, high unemployment, increases in hiring in some industries/functions and decreases in others – the data, for the most part, didn’t tell a story of chaos or unmoored uncertainty.

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