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This article is based on a conversation between Brad Bialy and Patrick Morin on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.
In staffing, it’s tough to stand out.
Everyone claims great service. Everyone says they care. Everyone promises speed, flexibility, and reliability.
So, what actually separates you from the firm down the street?
Culture.
According to Patrick Morin, culture isn’t just internal fluff. It’s what your clients and candidates experience every time they interact with your team. And that experience? That’s your real differentiator.
When Everyone Looks the Same, Culture Stands Out
Imagine this:
Two firms offer the same pricing and services. But one consistently delivers people who “just fit” – who understand the client’s pace, values, and expectations.
That’s not luck. That’s culture in action.
“When your team always comes through, that’s what clients remember – not your bill rate,” said Morin.
Culture Drives Loyalty
The right culture:
- Keeps temps loyal and engaged.
- Builds trust with clients.
- Makes your team more adaptable and dependable.
Whether it’s a culture of caring, innovation, or responsiveness, clients feel it. Candidates feel it. And it’s what keeps them coming back.
Want to Be a Trusted Advisor? Start Here
Morin shared a hard truth: most staffing firms start out as a necessary evil.
But when you understand your client’s culture – and place candidates who fit that environment – you move from vendor to trusted advisor.
And that’s how you win long-term.
Your culture can’t be copied or commoditized. It’s the most authentic differentiator you have.
So lead with it. Live it. And let it drive your brand forward.
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Up Next…
More tips coming in Part 3, Building Culture from the Inside Out. Stick with us!
The post Using Culture to Stand Out in a Commoditized Market: A Conversation with Patrick Morin appeared first on Haley Marketing Group.
