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In the digital age, global reach is often seen as an unmitigated good. More traffic, more visibility, more potential, right? Not necessarily for job boards. As someone who runs U.S. based sites I have no reason to seek, or get web traffic from countries like India or China. I’m not alone in this thinking. As a recent bold move by a UK healthcare job board, Nurses.co.uk, highlights, sometimes less is undeniably more.
By implementing a geo-blocker, they drastically cut off 82% of the world’s users, resulting in traffic that is now 98% domestic. This wasn’t about exclusion for exclusion’s
