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In 2016, Southern Wine & Spirits merged with Glazer’s beverage maker to create the nation’s largest alcohol distributor. With a workforce spanning North America and today numbering more than 26,000, the merger highlighted for leadership that talent would be critical to the success of the new company. To enable that talent, the organization has doubled down on employee wellness.
“We were well ahead of the COVID curve,” says Amy Kickham, chief HR officer, about Southern Glazer’s investment in wellness. Today, offerings take a holistic approach to employee wellness—from commuter benefits to tuition assistance to a 401(k) for which employees are eligible from their first day. The goal of better employee health and wellness also comes to life through Southern Glazer’s Be You, Only Better (BYOB) program, which encourages competition and community as a way to promote healthier living.
Currently, 45% of Southern Glazer’s employees participate in BYOB and have given the program an 85% satisfaction rating.
Kickham—who joined Glazer’s in 2012 and went on to hold several HR leadership positions at Southern Glazer’s—recently spoke with HR Executive about how the BYOB program is improving employee wellness and business outcomes.
HR Executive: What impacts have come from the Be You, Only
