As we continue to navigate a challenging hiring climate, you might be inclined to pour even more time and resources into paid job boards like Indeed and ZipRecruiter. Millions of people use these sites, so on the surface, it might seem like a perfect way to get your open roles in front of more job seekers and fill your roster faster.
But while channels like these can be a great way to reach more applicants, they’re not always your best source of quality applicants or eventual hires. In fact, among Hireology customers, career sites drive four times more hires than organic and sponsored job boards. And on average, just 2% of eventual hires come from job boards.
Here’s a closer look at why job boards are not always the best source for driving hires as well as what applicant sources you should add to your strategy to maximize your reach to quality talent:
The problem with job boards
It’s important to note that some organizations do find success driving quality talent from job boards. And if your organization does see ROI from these sites, then they certainly should continue to be a part of your sourcing strategy. The key is making