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In 2017 Google launched Google for Jobs, the company’s job search platform that aimed to aggregate job postings from across the Internet and create a one-stop-shop for employers and job seekers alike. The vision was clear: applicants would be able to find work, easily and directly, right from the place they already search for virtually everything else: Google.
Google’s job platform was intended to house all jobs (optimized, streamlined, and organized), from anywhere: whether listed on job boards, Applicant Tracking Systems (ATS), Recruitment Marketing Platforms (RMPs), or even individual career sites.
Despite this being a massive challenge, it wasn’t insurmountable given Google’s history of creating world-class products.
However, a few years after launch, Google for Jobs is not an even playing field for all everyone posting jobs. This is, surprisingly, even the case for jobs that are posted through some of the biggest ATSs on the market; in fact, jobs from many of these platforms rarely even make it onto Google — let alone to the top of search results.
Several predominant practices, applied by job boards and other large organizations, have stifled the success of ATSs
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