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On 14th August 2025, job board leaders gathered for our monthly, online, Job Board Leaders’ Roundtable, hosted by College Recruiter and sponsored by Job Boards Connect.

The theme? How smaller, specialist job boards can thrive alongside – and even outshine – the biggest players in the industry.

Why This Conversation Matters

For many niche job boards, the shadow of Indeed, LinkedIn, and other generalist giants can feel overwhelming. But as the discussion made clear, the answer isn’t to take them head-on. Instead, the winning strategy is to lean into what makes niche boards unique: community, focus, agility, and authentic value.

Key Takeaways from the Discussion

Play to Your Strengths

Several leaders shared that trying to compete on the same battlefield as generalist boards is a losing game. Instead:

Double down on niche expertise – whether it’s a sector, skill set, or geographic focus.Offer what the big players can’t – deep industry knowledge, curated opportunities, and targeted audiences.

Community: Powerful but Challenging

Community-building was a hot topic. It can:

Create loyalty and trust among jobseekers.Differentiate your platform in the marketplace.
But, as multiple speakers warned, building a true community is resource-intensive and hard to monetise. Starting small (with webinars,