The retail industry has been through a massive amount of disruption in the last few years. As it looks to adapt and thrive both today and in the future, how can retailers make sure that transformation is more than just a buzzword to put on the first slide of a presentation? Sam Ganga, partner and national consulting leader at KPMG, sat down with us to talk about the cornerstones of retail transformation and why data, analytics, and insights are so important for success.
Here are a few highlights of our conversation, edited for clarity. If you enjoyed this episode, you can find our entire podcast catalog here.
“It’s top of mind for our retailers—an underpinning trend where online growth really took off. Now they’re looking at situations where people want to come back into stores, a trend they were hoping for but also not completely prepared for. While they overindexed on their investments in the online area, now they have to deal with more foot traffic coming into the stores than during the pandemic.”
“If you don’t use data to run your business more efficiently, you’re going to be left behind. That’s