The Truckers Network Association has officially launched an industry-first innovation to its mobile app, introducing video posting and advertising capabilities for companies to identify and hire experienced drivers. This groundbreaking feature transforms driver recruitment by enabling employers to post video job spotlights, moving beyond static text to create a more engaging, high-impact recruiting solution.
With video content driving six times more engagement than traditional job listings, the Truckers Network Association’s latest innovation leverages AI and other leading technologies to help companies attract top talent more effectively. By leveraging video advertising as a recruiting strategy instead of straight text, employers can showcase their company culture, introduce their teams, and make a lasting impression on potential hires — all in a format that today’s workforce prefers.
Revolutionizing the Hiring Process
“In today’s world, the way people consume content has changed, but recruiting strategies have not evolved, until now,” said Steve Gold, CEO of the Truckers Network Association. “Almost all employers are utilizing the same programmatic advertising strategies across the same institutional platforms. Truckers Network Association’s video job spotlights give each employer a competitive edge, helping them stand out, connect with drivers on a personal level, and ultimately speed up the hiring process. This begins a new era in recruitment, not seen in any recruiting platform.”
The Truckers Network Association’s new feature is a game-changer for companies looking to differentiate themselves in a highly competitive market. With driver shortages continuing to challenge the industry, businesses need tools that make their job openings more visible and compelling.
Why Video is the Future of Recruitment
The shift toward video-based hiring aligns with broader digital trends, where short-form videos dominate social media engagement and online advertising. According to Sprout Social, users retain 95% of a message watched on video, compared to only 10% when reading it in text.
Text-based job postings are only seen on general platforms like Craigslist or LinkedIn. Unlike these job boards, the Truckers Network Association’s video capability is built specifically for driver recruitment, ensuring more engagement with potential candidates.
Key benefits of video job spotlights include:
- Higher Engagement: Video job spotlights generate significantly more views and interactions than traditional text-based posts.
- Stronger Employer Branding: Companies can highlight workplace culture, introduce leadership, and create a personal connection with drivers.
- More Informed Applicants: By visually showcasing job expectations, companies can attract better-qualified candidates who align with their needs.
- Competitive Advantage: Trucking companies using video job spotlights stand out from the competition, making recruitment efforts more effective.
A First in Recruiting and Hiring
The Truckers Network Association’s platform is the first dedicated job network for drivers to fully integrate video into the recruitment process. This feature marks a major milestone in job recruitment — helping companies engage potential hires in a more dynamic and impactful way.
