New regional innovation hub and AI Institute at Related Ross’s 10 CityPlace expected to deliver $1.8 billion economic impact and create 850+ jobs on Florida’s Gold Coast
ServiceNow (NYSE: NOW), the AI platform for business transformation, today announced it is expanding its global presence in the fast-growing city of West Palm Beach to drive AI innovation, talent development, and economic growth. Located at 10 CityPlace, a new development by Related Ross in Florida’s Gold Coast innovation corridor, the expansion will include a new regional innovation hub and AI Institute, and is expected to deliver $1.8 billion economic impact and create more than 850 jobs over the next five years.
An emerging destination for innovation and talent, West Palm Beach offers access to a fast-growing talent pool, a favorable business environment, and proximity to major customers and partners in the Southeast U.S. The AI Institute in ServiceNow’s new location will feature a dedicated startup accelerator space to support early-stage technology companies through mentorship, pilot opportunities, and access to the region’s growing tech ecosystem. Integrated into a new Executive Briefing Center, the institute will also serve as a destination for immersive customer engagement and collaboration, bringing together thought leaders, partners, and customers to create and shape the future of enterprise AI. In addition, the site will include ServiceNow University programming, providing AI-focused education, skilling, and certification opportunities for employees, partners, and the local community.
“The AI innovation economy has a new epicenter in the Gold Coast of West Palm Beach, Florida,” said Bill McDermott, chairman and CEO of ServiceNow. “West Palm Beach is the latest move in ServiceNow’s tradition of embracing bold economic developments across the country. This will be a compelling magnet for talent, a strong engine for growth, and a dynamic hub for America’s AI leadership.”
As the anchor tenant at 10 CityPlace located within West Palm Beach’s CityPlace, ServiceNow has committed to up to 200,000 square feet. The space will serve as a cornerstone for ServiceNow’s growth in the Southeast, housing hundreds of employees across multiple business functions with a heavy focus on product innovation roles, and serving as a central hub for enterprise AI development, workforce education, and customer collaboration.
“We’re thrilled to welcome ServiceNow as the anchor tenant in our latest development,” said Stephen Ross, CEO and chairman of Related Ross. “As a leader in enterprise AI, ServiceNow will catalyze innovation and economic opportunity in West Palm Beach, positioning the city as a premier destination for forward-thinking technology companies. As a long-time believer in the potential of South Florida, we’re helping shape a thriving tech economy along the Gold Coast that connects people, place, and possibility.”
This new location will focus on real-world, scalable AI applications—helping business and government leaders harness emerging technologies through hands-on education, research, and pilot programs. By partnering with universities, public agencies, and private enterprises, ServiceNow aims to close the talent gap, expand access to opportunity, and equip organizations to lead in the age of AI. This includes RiseUp with ServiceNow, a global initiative that creates career pathways for untapped talent through tech skilling, community partnerships, and employer engagement. The West Palm Beach expansion will support emerging tech talent, including veterans and career-transitioners, through RiseUp’s community-based partnerships and ServiceNow University’s academic collaborations.
“Talent is everywhere. Opportunity just needs to show up,” said Karen Pavlin, chief workforce innovation officer at ServiceNow. “Our West Palm Beach expansion reflects ServiceNow’s commitment to innovation and the communities we serve. Together with West Palm Beach, we are building a national model for inclusive digital transformation.”
With a projected regional economic impact of more than $1.8 billion and over 850 new jobs expected through 2030, this expansion represents a major investment in the future of Florida’s tech economy. This announcement adds momentum to Southeast Florida’s emergence as a global destination for innovation, complementing regional initiatives like the Gold Coast Tech Accelerator from Related Ross, the Florida Council of 100, and eMerge Americas.
“America is setting the global standard for technology and AI policy, and critical investments like ServiceNow’s are proof of that leadership,” said Keith Sonderling, U.S. Deputy Secretary of Labor. “This commitment to innovation and workforce development will strengthen Florida’s economy and our nation’s competitiveness.”
“The State of Florida is excited to welcome ServiceNow to West Palm Beach,” stated Alex Kelly, Florida Secretary of Commerce. “This investment reflects the strength of our talent pipeline, our spirit of innovation, and a shared vision for building a world-class digital economy.”
“ServiceNow’s decision to invest in West Palm Beach is a major milestone for our city,” said Mayor Keith A. James. “This is about more than just office space. It’s about creating high-quality jobs, equipping our residents with the skills to succeed, and positioning our city at the forefront of the AI economy.”
The West Palm Beach facility is expected to open in 2028, with hiring, research partnerships, and pilot programming beginning in the coming months.
